Mayside LLC (“Mayside,” “we,” “us,” or “our”) owns and operates the personalized fitness consulting platform provided through the https://mayside.me website (the “Site”) (the “Platform”). We respect your privacy and are committed to complying with this Privacy Policy (as amended from time to time, the “Privacy Policy”), which describes our privacy practices, including the categories of Information that we collect about you (including Personal Information), how we use, disclose, and protect your Personal Information, and certain choices and rights you have with respect to your information.
In this Privacy Policy, “Personal Information” refers to any information about an identifiable individual and any information that can be used to identify an individual.
Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Information. If you do not agree with our policies and practices, do not continue to access or use the Platform or any of our Services.

Scope

This Privacy Policy applies when you access and use our Platform, purchase personalized fitness consulting services, custom workout plans, nutrition guidance, participate in one-on-one coaching, communicate with us (including through email and text messages), use our social media pages, and otherwise interact with us, our fitness experts, and our products and services (collectively, the “Services”). We collect information (including Personal Information) from and about you directly from you, from third-party sources, and automatically when you access and use the Platform and Services.

Information We Collect

As described in more detail below, we collect information (including Personal Information) about you from a variety of sources, including directly from you when you provide it to us, from third-party sources, and automatically when you access or use the Platform and Services.

Information You Provide

  • User Information: We collect Personal Information you choose to provide when you use our Services or communicate with us. If you register an account, sign up for a free consultation, purchase a custom fitness plan, or engage our coaching services, we collect Personal Information such as your name, email address, phone number, address, location, and financial information (e.g., credit card number and associated details) to process payments and manage your engagement.
  • Fitness and Health Related Information: When you use our personalized Services (e.g., custom workout plans, one-on-one coaching, progress tracking, or specialized programs like weight loss, muscle building, or post-injury recovery), you may choose to provide information such as your weight, height, body mass index (BMI), fitness goals, current exercise habits, medical history, dietary restrictions, and physical limitations. This information is voluntary but necessary to tailor our services to your needs.
  • Communications: We collect information (including Personal Information) you submit through the Platform’s messaging features, email correspondence, and communications with our fitness experts and customer support team.
  • Photos and Videos: We collect photos and videos you choose to provide, such as profile pictures or movement assessment videos submitted for personalized coaching. These are used solely for internal purposes (e.g., evaluating form, adjusting plans) and stored securely. By submitting such content, you acknowledge and consent to our collection, use, and storage thereof.
  • Employment Information: If you apply for a job with us through the Platform, we collect Personal Information including your name, contact details, education and employment history, professional certifications, and any other information you provide in your application or supporting documents.

Information We Collect From Other Sources

  • With your consent, we may connect to third-party health and fitness platforms (e.g., Apple HealthKit, Google Fit) to import your health and fitness data into our Platform. Imported data may include workout logs, step count, calories burned, heart rate, and other activity metrics, subject to the third party’s privacy policy and your permission settings.
  • If you use social media login (e.g., Facebook, Google) to register an account, you authorize us to access certain public profile information (consistent with your social media privacy settings), such as your name, email address, and profile photo.

Information We Collect Automatically

When you access and use the Platform and Services, we and our third-party service providers automatically collect certain information (including Personal Information) as described below:
  • Usage Details: Information about your interaction with the Platform, such as pages viewed, services selected, consultation bookings, time spent on features, and links clicked.
  • Device Information: Details about your device and internet connection, including your IP address, operating system, browser type, unique device identifier, and mobile network information.
  • Geolocation Information: We only collect precise location data if you enable it through your device settings. This may include your city, region, or GPS location (used to recommend local coaching options or adjust plans for climate/terrain). You can opt out by disabling location permissions on your device.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience. Cookies store information such as session preferences and usage patterns. We may also use Google Analytics to analyze Platform performance—you can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • Session Recordings: We may record anonymized user sessions (e.g., clicks, scrolls, feature interactions) to diagnose usability issues and improve our Services. These recordings do not capture personal or sensitive information.

How We Use Your Information

We use your Personal Information for the following purposes, or as disclosed at the time of collection:
  • Operate, manage, and deliver our personalized fitness services (e.g., create custom workout plans, facilitate coaching sessions, track progress).
  • Create and maintain your account, process payments, and fulfill service commitments.
  • Personalize your experience (e.g., adjust fitness plans based on goals, preferences, and progress).
  • Communicate with you (e.g., service updates, appointment reminders, feedback requests, customer support).
  • Enhance and improve our Platform, services, and user experience (e.g., analyzing usage data to refine features).
  • Security purposes (e.g., verify identity, detect fraud, protect against unauthorized access).
  • Comply with legal obligations, respond to law enforcement requests, and protect our rights, privacy, safety, or property.
  • Market our services (with your consent, where required by law) and send promotional communications (e.g., special offers for custom plans).
  • Other purposes disclosed to you at the time of collection or with your consent.

How We Share Your Information

We may share, disclose, or transfer your Personal Information as follows:
  • Service Providers: We use trusted third-party service providers to support our operations. This includes:
    • Stripe, Inc. (“Stripe”) for payment processing—Stripe handles your payment information in accordance with its privacy policy: https://stripe.com/us/privacy. By making payments through the Platform, you authorize us to share your payment details with Stripe.
    • Analytics providers, customer support tools, and fitness technology partners (bound by confidentiality agreements).
  • Comply with Legal Requirements: We may disclose your Personal Information to law enforcement, governmental authorities, or regulatory agencies as required by law, or to respond to subpoenas, court orders, or legal claims.
  • Corporate Transactions: In the event of a merger, acquisition, or sale of assets, your Personal Information may be transferred as part of the business transaction (subject to the acquiring party’s adherence to this Privacy Policy).
  • Professional Advisors: We may share information with lawyers, auditors, or insurers to fulfill professional services obligations.
  • Aggregate, De-Identified Information: We may share anonymized, aggregated data (e.g., fitness trend statistics) with third parties for research or marketing purposes, which cannot identify you personally.

Information Security and Retention

We implement commercially reasonable security measures (e.g., encrypted data storage, secure payment gateways) to protect your Personal Information from unauthorized access, disclosure, or misuse. However, no online service is 100% secure, and we cannot guarantee absolute security.
We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. After your service ends, we may retain certain data (e.g., payment records, compliance documents) for tax, legal, or fraud prevention purposes.

Children’s Privacy

Our Platform and Services are intended for adults (18 years or older). We do not knowingly collect Personal Information from minors under 13. If you believe we have collected information from a child under 13, please contact us at advisory@mayside.me to request deletion.

International Users

Our Services are primarily intended for users in the United States. If you access the Platform from outside the U.S., your Personal Information will be transferred to and processed in the United States. By using our Services, you consent to this cross-border data transfer.

Your Choices and Rights

You have the following rights regarding your Personal Information:
  • Access: Request a copy of the Personal Information we hold about you by contacting us.
  • Correct: Update or correct your Personal Information by logging into your account or contacting customer support.
  • Delete: Request deletion of your Personal Information (subject to legal or operational retention requirements).
  • Cookies: Manage cookie preferences through your browser settings (note: disabling cookies may limit certain Platform features).
  • Marketing Communications: Opt out of promotional emails by clicking “unsubscribe” in the message, or contact us to update your preferences. We may still send transactional communications (e.g., account updates).
To exercise these rights, contact us at advisory@mayside.me. We may verify your identity before processing requests.

Your California Privacy Rights

California residents may request a list of third parties with whom we shared Personal Information for direct marketing purposes in the preceding year, and the categories of information shared. Requests may be submitted once per year, free of charge, by contacting us at advisory@mayside.me.

Contact Us

If you have questions, comments, or requests regarding this Privacy Policy or our privacy practices, contact our Privacy Officer at:
  • Email: advisory@mayside.me
  • Address: Mayside LLC, 3221 E LIBBY ST, PHOENIX, AZ 85032, USA

Privacy Policy Updates

We may update this Privacy Policy periodically. Changes will be posted with a revised “Last Updated” date. If material changes are made (e.g., how we use or share your Personal Information), we will notify you via email or a notice on the Platform. Your continued use of the Services after updates constitutes acceptance of the revised policy.
Please review this Privacy Policy regularly to stay informed about our practices.